Performance Marketer & SEO Specialist

Pratyush Tiwari

Digital Marketing Executive | Performance Marketing Specialist

📍 New Krishna Bagh Colony, Vijay Nagar, Indore, MP 📞 +91 9630696586 ✉️ tiwaripratyush651@gmail.com 🔗 LinkedIn Profile

Professional Summary

Data-driven Digital Marketing Executive and Performance Marketing Specialist with 10 months of total experience at Visko Group (3 months Internship + 7 months Full-Time). Proven track record in scaling high-ROI Meta Ads campaigns, generating 574+ qualified leads with an industry-leading lowest CPL of ₹1.44. Built 600+ high-quality backlinks and successfully ranked 50+ long-form blogs on Google's Page 1. Expert in Email Marketing Automation (Brevo), GA4, Google Search Console, WordPress administration, and content strategy.

574+
Meta Ads Leads Generated
₹1.44
Lowest Achieved CPL
600+
High-DA Backlinks Built

Meta Ads Campaign Performance

Campaign Name Spend (₹) Leads Cost Per Lead (CPL)
Campaign 1 ₹276.59 73 ₹3.79
Campaign 2 ₹31.00 13 ₹2.39
Campaign 3 ₹1,159.68 293 ₹3.96
Campaign 4 810.06 138 ₹5.87
Campaign 5 ₹81.98 57 ₹1.44 (Best CPL)
Total / Benchmark ₹1,549.25+ 574 Leads Record Low: ₹1.44

Work Experience

Digital Marketing Executive

Visko Group • Indore, India
April 2026 – Present
  • Scaled performance marketing campaigns on Meta Ads Manager, generating 574+ qualified leads and driving Cost Per Lead (CPL) down to an industry-leading ₹1.44.
  • Ranked 50+ blogs on Google's 1st page using advanced On-Page, Off-Page, and Technical SEO tactics to capture organic traffic.
  • Acquired 600+ high-quality, high-DA backlinks to significantly boost domain authority and organic search impression share.
  • Configured automated email nurturing drip sequences and broadcast workflows in Brevo to boost funnel conversion rates.
  • Administered end-to-end WordPress website management, including updates, landing page optimizations, form integrations, and speed enhancements.
  • Conducted systematic creative A/B testing, keyword research, competitor link analysis, and YouTube SEO optimization to build cross-channel organic presence.

Digital Marketing Intern

Visko Group • Indore, India
January 2026 – April 2026 (3 Months)
  • Assisted in Meta Ads campaign setup, custom audience testing, budget allocation, and monitoring daily performance metrics.
  • Optimized on-page SEO meta elements, blog headers, image alt text, and internal linking structures across company assets.
  • Executed link-building outreach, high-DA directory submissions, guest posting, and organic social media content scheduling.

Core Skills & Technical Tools

Performance Marketing

  • Meta Ads Manager
  • Lead Generation
  • Campaign Architecture
  • Audience Targeting
  • Budget Optimization
  • Retargeting
  • Creative Testing
  • A/B Testin
  • CPL Reduction Strategy.

    • Search Engine Optimization (SEO)

  • On-Page SEO
  • Off-Page SEO
  • Technical SEO
  • Keyword Research
  • Link Building (600+ Backlinks)
  • Blog Ranking (50+ Page-1 Rank)
  • Google Search Console
  • Google Analytics (GA4)
  • YouTube SEO

    • Platforms & Automation

  • Brevo (Email Automation & Drip Workflows)
  • WordPress Administration & CMS Management
  • Canva Design
  • Content Calendar Planning
  • Competitor Link Analysis

    • Featured Project

    RemarkHR Digital Growth

    Executed complete digital growth strategy including SEO blogging, LinkedIn audience growth, high-converting Meta lead ads, YouTube SEO optimization, and automated email lead capture funnels using Brevo.

    Education & Credentials

    B.Sc. (Bachelor of Science)
    Holkar Science College, Indore (Currently Pursuing)
    Digital Marketing Internship (3 Months)
    Visko Group • Hands-on Performance & Digital Marketing
    Digital Operations & Services with AI (119 Hrs)
    Anudip Foundation Certification

    © Pratyush Tiwari • Digital Marketing & Performance Marketing Portfolio